Client: Beerlao

 

Agency: Digital Monkey / Saatchi & Saatchi Viet Nam

 

Role: PM

 

Skills: PM, UX, UI, Axure

 

Brief:

Beerlao was reformulating and rebranding their premium product Beerlao Gold and wanted a way to reach and retain contact with their premium clientele.

 

Solution:

Leveraging our previous work with Beerlao partner Carlsberg, we created a rapid prototype for a Beerlao Gold branded app. We pitched this as new and improved version of the Carlsberg SMS based Loyalty program we had already built and run for Carlsberg, now in mobile app form.

 

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