Interactive Prototype
(You can click around in it)
Client: Samsung
Agency: Digital Monkey
Role: PM
Skills: PM, UI, UX, Axure
Brief:
Samsung needed a way to differentiate their phones in Laos from their phones in Thailand to reduce grey market border trade.
Solution:
We proposed a Lao-specific loyalty program to encourage Lao customers to purchase Samsung phones in country and were engaged to build a prototype using Axure rapid prototyping software.